About Us
We Handle Operations. You Grow Your RIA.
SOS Firms Operations was founded by RIA operations specialists who saw the same problem everywhere: brilliant advisors buried in operational tasks that distract from serving clients.
Why We Exist
The Problem We Solve
Most RIA firms face the same operational challenges:
You’re spending 20-30 hours per week on operations: tracking ACATs, scheduling reviews, managing your CRM, chasing down tasks from client meetings, processing forms.
Hiring an operations manager costs $65K-$90K/year plus benefits. Then you have to manage them, train them, and replace them when they leave after 18 months (industry average turnover).
CRM software doesn’t solve the problem. Salesforce, Redtail, Wealthbox—they’re all great tools. But tools don’t do the work. Someone still has to execute operations.
We created a better solution: Fractional operations execution. You get an entire team of specialists who do this all day, every day, for less than the cost of one full-time employee.
How We’re Different
Our Approach
1. Execution, Not just Consulting
We don’t just give you advice. We don’t hand you a playbook and wish you luck. We execute operations for you.
When a lead comes in at 2 AM, we capture it, send automated response, and book the discovery meeting. When an ACAT hits day 6, we call the custodian for status. When a review is 90 days out, we start the scheduling sequence.
You wake up to completed tasks, not to-do lists.
2. Specialists, Not Generalists
Our team has processed thousands of ACATs. We’ve scheduled tens of thousands of client reviews. We’ve onboarded hundreds of new clients.
This is what we do all day, every day. You get expertise that takes years to develop, without the years of training.
3. Scalable, Not Fixed
Need to scale up for Q4? Easy—upgrade to the next tier. Had a slow quarter? Downgrade. An employee can’t do that.
We grow (and shrink) with your practice with no HR headaches.
Founder Story
About Lucrece Valentin
Lucrece has 15+ years of experience in financial services operations, having worked with companies including Wells Fargo, Foresters Financial, and various wealth management firms across portfolio administration, brokerage transactions, asset transfers, compliance, and risk management.
After seeing countless RIA firms struggle with the same operational challenges—brilliant advisors buried in administrative work that pulled them away from clients—she founded SOS Firms Operations to provide a better solution than hiring full-time staff or struggling with software alone.
Today, SOS Firms Operations serves RIA firms from $50M to $1B AUM, handling everything from lead capture to back-office processing so advisors can focus on what they do best: advising clients.
How We Onboard New Clients
Our Process
Consultation (30 Minutes)
We analyze your operations, identify bottlenecks, and recommend the right service tier. No pitch—just honest expert feedback.
Onboarding (2-7 Days)
We set up integrations with your CRM and systems. We learn your processes and preferences. We configure workflows.
Execution (Ongoing)
We start executing operations. ACATs get tracked. Reviews get scheduled. Leads get nurtured. Tasks get completed.
Optimization (Continuous)
Monthly reports show what’s working. We identify improvements. Your operations get more efficient over time.
Ready to Get Your Time Back?
Book a free 30-minute consultation. We’ll analyze your operations and show you exactly what we’d take off your plate.